It’s not unusual for Google ads to be triggered by keywords you didn’t anticipate.
Let’s say you’re a car dealer bidding on the keyword “porsche”.
You’re targeting one of the last few yuppies in the country with a few quid left in his pocket, but your ad is be seen (and clicked on) by a child searching [...]
Now that the new website is live, we’re going to start working on the Pay Per Click Blog. We’ll keep you up to date with all the latest search marketing news, give you some great pay per click tips and let you know what’s new with Google Adwords. Don’t forget to subscribe to the [...]