Google Adwords Workshop

Next Course:  SOLD OUT
Duration: Half Day
Location: Leopardstown, Dublin 18
Price: €295

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The course covers an A - Z of advertising on Google. It will help you slash the cost of your campaigns & drastically improve your Return on Investment.

Here’s some of the topics covered:

  • Setting up Your Account (The Right Way)
  • Creating & Expanding Ad Groups
  • Keyword Research & Optimisation
  • Building Negative Keywords Lists
  • Creating Enticing Ads
  • Split Testing
  • Ad Tracking
  • Geo Targeting
  • Increasing Your CTR
  • Reducing Your CPC
  • Advertising on Google’s Content Network
  • Campaign Management
  • Converting Visitors in to Buyers
  • Conversion Tracking
  • Analytics & Goal Setting
  • Improving Your Quality Score
  • Managing Your Budget
  • Establishing Your Visitor Value
  • Google Adwords & Email Marketing
  • The Power of Compounding
  • Using Google Adwords for Market Research
  • How to Pay Less Than Your Competitors And Get More Clicks
  • As part of your course fee, we’ll provide a free review of your Google Campaign with suggestions on how to improve your ROI.

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