Google Adwords Workshop - 31st January 2012

Overview:
This Adwords Seminar has been designed to help you increase your Return on Investment from advertising on Google.  You’ll learn how to reduce ad costs, increase visitor numbers & convert more visitors into buyers.
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We’ll teach you the system we’ve developed from years of creating, managing and optimizing Google Adwords campaigns for Irish companies in a wide range of industries.
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You’ll leave this one day event with a step by step action plan so you can implement what you’ve learnt  and start making savings straight away.
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Who should attend this event?
This event is suitable for companies and individuals who currently advertise and  those who want to start advertising on Google Adwords.
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Topics Include:
  • Setting up Your Account (The Right Way)
  • Creating & Expanding Ad Groups
  • Keyword Research & Optimisation
  • Building Negative Keywords Lists
  • Creating Enticing Ads
  • Split Testing
  • Ad Tracking
  • Geo Targeting
  • Increasing Your CTR
  • Reducing Your CPC
  • Advertising on Google’s Content Network
  • Campaign Management
  • Converting Visitors in to Buyers
  • Conversion Tracking
  • Analytics & Goal Setting
  • Improving Your Quality Score
  • Managing Your Budget
  • Establishing Your Visitor Value
  • Google Adwords & Email Marketing
  • The Power of Compounding
  • Using Google Adwords for Market Research
  • How to Pay Less Than Your Competitors And Get More Clicks
  • Google’s powerful ‘Remarketing’ feature
  • Increase your ad ‘real estate’ with sitelinks
Date:  31st January 2012
Duration: Full Day
Location: Leopardstown, Dublin 18

For full details & online bookings, visit our dedicated Adwords Seminar website.

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